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Government Of Assam Department of Cultural Affairs Art and Craft College

Applied Art

Applied art is a part of visual art (fine art).  It is simply a practical use of art and applies to the application of design and decoration to everyday objects to make them aesthetically pleasing and attractive. The term is applied in distinction to the fine arts, which aim to produce objects, which are beautiful to provide intellectual stimulation. Creating pattern and used to decorate something is called Design. Designer or applied artist is a concentration within the visual art field that includes such area as advertising commercial design, photography, fashion design, graphic design, architecture design, interior decorating, illustration, poster design, hording design, press layout and many more .It is mainly the branch in the production of consumer goods. Advertising is the main part of marketing. A designer always make a logical propaganda about their product, that the newly introduce product is much better one than the marketed product and method .In the field of advertisement ,a designer practicing to fascinate the consumer and allure them to buy their product according to their choice and taste. Typography also takes a major part in designing. The artist for their design creates different types of letter. Because different shapes of letter shows different meaning. The shapes of letter are called the Anatomy of letter. Thus, a Designer always plays a main role to introduce consumer with new product and what their use is in their daily life. Visualization and Illustration are the two different parts of applied arts. Illustration is based on drawing and visualization is based on photography /Typography. All these practice is to satisfy the consumer and make modern living beautiful and easy.